The Bark Launch Lauded in the Christian Science Monitor

In an article entitled "Readers Still Find Magazines Top Choice for Information," Monitor reporter Kim Campbell talks about how The Bark magazine is taking on the publishing giants with their successful launch as a niche publication for dog lovers. "A healthy economy and the public’s insatiable demand for information mean there’s plenty of room for new publications—both those from big companies and those that hatch across kitchen tables." Or in the case of The Bark, created in a converted garage with a combination of moxie, hard work and impressive contributors, Paul Auster, Anne Lamott, Rick Bass have all graced the magazine’s masthead. The Bark has done something virtually unheard of in the multi-million dollar magazine industry—launched a successful, award-winning publication with "...a few credit cards and a lot of goodwill and hard work…not everything has to be put out by Fortune 500 companies," notes Cameron Woo, publisher. "The publishing world has sat up and taken notice of this inventive magazine that is redefining 'dog culture, naming The Bark as one of the 30 top launches of 1999. "The best ideas are reader-driven," says Hearst spokeswoman Debra Shriver. "If there is a strong readership for a particular magazine idea, then advertising and circulation will follow."

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