The Maddie’s Matchmaker Adoptathon  isn’t your typical adoption drive. It’s big (41 participating shelters and adoption-guarantee organizations), ambitious (aiming to empty all the shelters in Alameda and Contra Costa counties), and, most important for potential adopters, FREE! Oh, and it’s a fundraiser for the participating organizations.
And that’s not all: The adoptathon is only a step in Maddie’s Fund ’s jaw-dropping goal to save all adoptable animals in the country. We asked the organization president Rich Avanzino to break it down for us.
Is this the first free adoptathon Maddie’s Fund has sponsored?
It’s the largest one as far as we know in the Bay Area, bringing over 41 different shelters and adoption-guarantee groups [together] in a collaborative effort to empty the shelters to save all the healthy, treatable animals’ lives. As far as I know, it’s the first one to be done for free in the Bay Area, ever, and it’s also the first attempt to empty the shelters countywide in both Alameda and Contra Costa. It’s going to save a lot of lives.
Who pays for the adoptions?
Maddie’s Fund will pay $500 for every adoption [they normally range from about $50 to a couple hundred dollars] so it’s not just covering the cost to the shelters; it’s giving them a little more incentive to help save these lives. And in a tough economy like we’re suffering with today many of the not-for-profits and the municipalities are hurting for money. So this is an effort to recognize their great efforts … and to draw attention to the fact that both the rescue organizations and the shelters have wonderful pets available for adoption all the time.
I didn’t realize there was this stimulus side.
Yes. It’s a win-win. Obviously the people who take home a pet are going to have the opportunity to have the love of their life. The animals obviously get their lives saved, which is rather spectacular because these are wonderful beings that just need to find a home. And then it will provide a little monetary incentive for the shelters and rescue groups to carry on their great services and provide the wonderful programs that they do to save animals.
Why is it called Maddie’s Matchmaker Adoptathon?
This is done in the spirit of the little dog that Maddie’s Fund is named after, a miniature Schnauzer who enriched the lives of our founders Dave and Cheryl Duffield. They promised to basically do right by her by giving back in dollars some of what she gave them in love. We started with a $300 million gift to help animals in need of loving homes. We think this has the potential to be a model for the nation to get us to our goal, which is to save all the healthy and treatable animals countrywide by 2015.
That’s a huge goal.
It is a very ambitious goal but we think we are basically on path to achieve the result.
What do you think the adoptathon is going to cost Maddie’s Fund?
We’re hoping to spend well over a half million dollars. We think we have about 1,000-plus animals to save. The rescue and shelter world is very enthusiastic: Many of them have extended their hours, some of them have opened their facilities for Sunday adoptions, many of them who used to do one satellite are now doing several. So we’ve got great buy-in. We think it’s going to save at least 1,000 lives, maybe more. We hope to spend a half-million dollars but we’d love to spend a million. So it all comes down to the public and the rescues to help get us to goal.
Those who will be attending the adoptathon, hoping to bring home a cat or dog, what should they have in mind?
First of all, each agency has it’s own adoption criteria, so they are going to be adopting out to qualified pet owners—people who are responsible, caring, loving.
They’re not going to have to have any money—it’s a free comrade and lifetime partner. They should be prepared for the fact that it’s a lifetime commitment. They are going to take home a pet who needs food, living accommodation, toys and all that sort of stuff so the money they don’t spend on the adoption fee will give them a little extra to spend on pampering their new pooch or kitty. They are going to get unconditional love but in return this four-legged best friend/family member is going to rely on them to be taken care of and loved.
Are you concerned that by not requiring a fee, it communicates the animal has less value?
Absolutely not. The adoption agency and rescue groups and shelters that we’re dealing with are committed to the best interests of animal welfare, they’re doing this not for money, they’re doing this because they are focused on helping animals in need, and ending an animal’s life is not providing a great deal of assistance. The groups’ … screening programs are going to be well in place. They are going to select the best homes. We hope they have a lot of applicants from which to choose the best.
When will you know how many animals will be adopted?
We’re doing it hour by hour. We’ll have a running tally. We’re putting the entire Maddie’s staff (“roving reporters”) out in the field. We’re going to be capturing every placement in real time and sending it back to our Facebook page .
That sounds great.
The enthusiasm couldn’t be at a higher pitch. The weather’s nice. The animals are fabulous. The shelters are excited. And now we’re just hoping the public comes down and takes advantage of this.
Free adoption of dogs and cats will be offered to qualified homes throughout the weekend, June 12-13, at each participating organization, as well as many PETCO, PetSmart and Pet Food Express locations. To find hours, locations and participating organizations visit: MaddiesAdoptathon.org .
Image courtesy Maddie’s Fund.