I braved my neighborhood mall on Saturday. I found a parking space and never once waited in line. It was sort of spookily mellow. A sign of the recession? Perhaps. Or maybe just a side benefit of savvy Internet shoppers avoiding the anticipated post-Thanksgiving crowds. After all, you can shop many stores—and probably all of the chains—online. I still prefer the bricks-and-mortar world for holiday shopping but a non-profit organization named Bring Pets Home has me rethinking my old-fashioned ways.
Bring Pets Home describes itself as an organization dedicated to helping animals in need, by providing “pet care resources for dog and cat owners” and supporting “animal shelters’ tireless efforts to save homeless animals.” Honestly, this is the first I’ve heard of the group but it launched a shopping initiative that sounds pretty dang good. Here’s how it works: When you shop at one of the participating online “stores”—such as Macy’s, i-Tunes, Sephora, Nordstrom, Wal-Mart, FetchDog, Netflix and tons more—via the Bring Pets Home shopping portal , the stores make a donation to animal shelters. The average appears to be around 4 to 7 percent of the purchase, but I saw as much as 12 percent donated by 1-800-FLOWERS. Shoppers can also register to specify a particular shelter they want to help.
Even if you don’t make a single purchase, you may want to stop by to enter the Bring Pets Home sweepstakes for a chance to win $5,000 for you and $5,000 for the shelter of your choice.
Bring Pets Home claims that it donates 100 percent of the money raised to animal shelters with corporate donations covering 100 percent of operating costs. (I should say, I haven’t verified this independently, and Bring Pets Home isn’t listed on Charity Navigator or the American Institute of Philanthropy .)
Still it looks like a real boon for shelters, and with Cyber Monday —with its attendant incentives and sales—only hours away, the lure of Internet holiday shopping just got a whole lot stronger.