Shinola Breaks Into the Pet Market in Style · The Wildest

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It Was Only a Matter of Time Before Shinola Designed Pet Accessories

The Detroit brand’s debut collection is understated, sustainable, and very, very cozy.

by Charles Manning
December 20, 2022
An Afghan hound mixed breed dog wearing a stripe sweater sitting on a matching stripes sherpa dog bed in a living room with the doors open to outside
Photo Courtesy of Shinola
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Shinola might have started out as a watch brand, but since launching their first timepiece in 2013, the company has expanded into leather goods, apparel, accessories, jewelry, bicycles, and audio gear. In 2018, they even opened their own hotel near their offices in downtown Detroit. And now: pets!

shinola pet

Shinola’s debut pet collection, like most of their products, is designed and assembled in the USA. It ranges in price from $55 for a small logo sweater to $360 for a large “Kuddle Bed” and almost all the pieces feature Shinola’s signature stripes in fall-friendly shades of ochre, cream, and navy.

There is a nylon webbing collar, which is available in four sizes and comes with a tag you can customize with your pet’s name and your phone number for an additional fee. There’s also a matching nylon webbing leash, two acrylic knit logo sweaters, and two extra cozy, reversible jackets with thick, Berber fleece on one side and a 100 percent cotton navy liner on the other. Berber fleece also appears in the collection’s curated range of beds and pillows in the form of removable and machine-washable zip-on covers.

shinola pet

The collection was created in collaboration with the Carolina Pet Company, which is based in Prosperity, SC and manufactures the majority of its goods locally. Carolina Pet Company beds are stuffed with high-loft, 100 percent recycled fiber — every pound of which keeps 20 plastic bottles from ending up in landfills (over 33 million bottles in total since the company launched in 2007).

The Carolina Pet Company also makes pet beds for Pendelton, which provides the wool felt for Shinola’s bags and home accessories. Synergy!

Charles Manning

Charles Manning is an actor, writer, and fashion/media consultant living in New York City with his two cats, Pumpkin and Bear. Follow him on Instagram @charlesemanning.

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