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Trend-Spotting
Highlights and trends from pet trade shows

Our highlights from recent pet trade shows—the big takeaway? They’re starting to listen to consumers.

Keep it simple: food and treats are being made with fewer ingredients. Popular words “pure,” “grain-free” and “gluten-free” abound.

Whole grains and veggies: chia seeds, quinoa, kelp, squashes, chickpeas, sweet potatoes, nutritious carbs and good roughage prevail.

USA made: ingredients being sourced here, as is manufacturing; a good sign, but oversight is still needed.

Alt proteins: pork, duck, venison, bison, fi sh are the new chicken.

Dental: aids, chews, finger “brushes” and herbal mixes to stem plaque.

Gut’s big: probiotics in everything from treats, foods and supplements.

Calories count: more companies include Kcals on packaging— all companies should be doing it.

Healthier treats: they’re smaller, chewier, more nutritious and aimed at training, not just snacking.

Freeze dried: no longer just from small companies; larger ones are doing it too (remember, smaller is usually best).

Oh deer: alternative chews (moose, yak and deer) and antlers in all sizes.

Green: hemp, bamboo and biodegradables, and poop bags that decompose in landfills.

Keeping watch: pet cams and apps allow you to peek in at your dog.

Holding the bag: cool ideas to attach poop bags to a leash or collar; also, products for toting full bags.

Enrichment toys: more are probing the canine mind, inventing toys to promote dog learning.

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