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Super Bowl Ad Preview: Puppy Love
A treat from Budweiser

This is a very adorable ad from Budweiser that will air this Sunday during the Super Bowl. Only "downer" is that the pup isn't from a shelter! But this well-crafted ad is sure to tug at your heart strings. Those horses are just so majestic too. It will be hard for the other ads to compete with this one.

 

Sue Chipperton and Deborah Dellosso were the trainers of the litter of eight Labrador puppies who appear in the ad. When training began, the puppies were just 9-weeks-old.

As they noted in People:

"The puppies reacted fabulously to the Clydesdales," says Chipperton. "I was amazed at how brave and outgoing they were around these huge horses. They wanted to engage with them and were very excited to be in their presence." (Who wouldn't be?)

And it was the animals' interactions that made the TV magic, says the dogs' trainer.

"It's special because the connection was natural, it wasn't forced … a sweet moment from a gentle horse and an adventurous puppy." says Chipperton.

 

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Claudia Kawczynska is The Bark's co-founder and editor in chief. thebark.com

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