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La Dolce Vita
Raising Money for Rescue
adolcevitarescue.com

La Dolce Vita Gourmet is the newest food truck making waves on the streets of Los Angeles. Dog lovers Joanna Fiore and Michael Valentine converted a vintage 1947 Airstream into a traveling café featuring gourmet cashew butter sandwiches, gelatos and other delectables — all to raise funds for their nonprofit dog rescue of the same name. Menu items are named after their rescue dogs Luigi, Gigi, Dino and the rest of the gang. The couple decided to put wheels on their fundraising efforts because, as Joanna admits, “We suck at raising money for our rescue. We thought, why not give people something they love to eat and, at the same time, all the proceeds will go to our charity for dogs.”

They already have a large and growing following of people who line up for their flavored nutty butters, which are also available online. Check it out and be sure to watch the videos of the dogs. They hit a sweet spot too.

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This article first appeared in The Bark,
Issue 71: Sep/Oct 2012

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