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The Human Walking Project

Here’s an innovative idea from The Lost Dogs’ Home shelter in Australia. In their “Human Walking Program” campaign they are putting a spin on who is adopting whom in the dog+human equation. So at this event it was the dog who is “walking” the human, in this case office workers, in Melbourne’s business district. The campaign was aimed at getting desk-bound people out at a park away from their computers, and out being walked by lovely, adoptable dogs. The shelter was hoping to change the public’s perception of shelter dogs! Very effective campaign, don’t you think?

 

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Claudia Kawczynska is The Bark's co-founder and editor in chief. thebark.com

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By
Claudia Kawczynska
By
Claudia Kawczynska
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