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JoAnna Lou
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Holiday Gifting Trends
The average gift budget for pets is $46
My puppy, Remy, showing that opening the gift can be just as fun as what's inside!

Every year, it seems more and more pet retailers are joining in on the Black Friday and Cyber Monday bandwagon. In my area, several pet stores opened as early as 7 a.m. on Black Friday. 

Not brave enough to face the crowds, I took advantage of many online deals for treats and paw-safe ice melter. Doctors Foster and Smith even planned a live, streaming webcast of sales and giveaways on both shopping holidays. No doubt pet gifting has become a big business!

According to an AP-Petside.com survey, just over half of pet lovers will be buying gifts for their pets this holiday season, with a higher percentage of those under the age of 50 shopping for their furry friends.

Not surprisingly, 68 percent of pets will receive toys and 45 percent will receive food or treats. 

The poll reported that people are planning on spending an average of $46 on their pets. Most people I know, myself included, spend about $10 to $20 on each of their pets at the holidays. But I think this is because we buy our pets “gifts” all year long!

Like the survey respondents, I usually buy my crew a few new toys and treats for Christmas. Every year, I also have a larger ticket item under the tree, but it’s usually something I had been planning on buying anyway, regardless of the holiday. Last year, it was a Nina Ottosson brainteaser game and this year it’ll be new winter coats.

What are you planning on giving your pups this year?

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.

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