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JoAnna Lou
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Doggies in the Windows
Macy’s features adoptable animals in their Christmas displays.
The displays are specially designed with the animals' comfort in mind.

As Christmas approaches, cities are full of people flocking to department stores to see the festive displays. Being in New York, I see plenty of beautiful windows, but often it seems a little extravagant and perhaps a waste of money.

The Union Square Macy’s in San Francisco, Calif. has found a way to use their beautiful windows to benefit a good cause year after year by teaming up with the SF/SPCA. This holiday season, the department store has continued this partnership to help homeless pets find loving families. 

From November 20 through January 3, adoptable animals can be viewed through Macy’s Christmas windows, specifically designed for the pets’ comfort. The displays are temperature controlled and have hidden litter boxes and spots for napping. SPCA representatives are on site to answer questions from potential adopters and collect donations. 

This year’s window theme follows letters from pets and children to Santa Claus at the North Pole.

Throughout Macy’s 21-year partnership with the SF/SPCA, 40,000 animals have been adopted through the Christmas windows and other events. Last year, 300 animals were adopted and Macy’s visitors raised a record-breaking $75,000 in donations. 

The SF/SPCA still needs more volunteers to help. If you’re interested, contact Norma Wood Metcalf, SF/SPCA Volunteer Services Manager, at 415.522.3543 or e-mail windowsvolunteer@sfspca.org for more information.

If, like me, you won’t be able to get to San Francisco this holiday season, you can view these special windows via web cam on the SF/SPCA’s website. 

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JoAnna Lou is a New York City-based researcher, writer and agility enthusiast.
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