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Be More Dog
Brilliant UK Ad Campaign

The UK mobile phone network O2 has lauched a new £10million campaign that encourages viewers to "embrace their inner dog" and shun their more cynical 'cat-like' side. Be sure to look  this video, and otheres are their site, and create your own "dog bomb" like this one or this one

Gary Booker, O2 marketing and consumer director, told the Guardian: "We're living in one of the most exciting eras as far as technology goes... but somehow we've got a little jaded by it all.

"'Be more dog' is all about encouraging Britain to embrace the new, have a go with the unknown and dabble in innovation.

"We're also gearing up for our 4G launch later this summer, so it's the perfect time to get the nation trying more and being a little bit more dog."

The campaign, which features the slogan "Life's a stick - go chase it", has been developed by ad agency VCCP.

 

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Claudia Kawczynska is The Bark's co-founder and editor in chief. thebark.com
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Submitted by Frances | July 17 2013 |

Much as I love dogs, it seems to me this is an invitation to abandon the individualistic, free thinking, self sufficient stance of the average cat, and to join the suggestible, leader focussed, dependent dogs! There is a group of us in the UK wondering whether the government is part funding this campaign...

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